Forbes Creator Upfronts has quickly established itself as the premier tentpole event for the creator economy. As lead designer, I built a bold, social-forward brand system for a creator-audience, pairing oversized typography with vibrant blues to get people excited to share the moment, not just experience it. Executed through 15+ vendors, deliverables ranged across many different mediums including name badges, a 40-ft stage, to activations spanning across four floors. The outcome was a summit that has generated over 13M social impressions, with nearly 400 attendees amplifying the experience across their own channels.

The 2024 Forbes 30/50 Summit held in Abu Dhabi during International Women’s Day, brought together industry visionaries from both the Forbes 50 Over 50 and Under 30 communities. I helped develop a flexible branding system centered on a swaying line motif that symbolized a cross-generational connection, while color and type reflected the calm, airy character of Saadiyat Island. The system extended to the stage design, where layered wooden pillars added depth and motion to the pattern without sacrificing elegance. The four-day summit hosted 200+ attendees, including policy leaders, athletes, authors, and cultural figures, facilitating meaningful exchange across generations.

Otherness is an up and coming alternative record label focused on the craft of experimental music in all its forms, celebrating restlessness, oddities, and individuality. Currently in the branding stage, the logo is stages of a gyroscope - a self reliant machine that famously "defies gravity" - centering on artists who thrive in motion. Artists of Otherness are encouraged to push boundaries and audiences to listen differently, making our label one that is constantly evolving, redefining and embracing DIY rather than trends.

The Forbes Under 30 Summit is an annual event uniting visionary changemakers and entrepreneurs across industries. In 2024, the summit took place in Cincinnati, Ohio over four days of programming and celebration. I helped construct an energetic, flexible identity - featuring bold typography, vibrant colors, and a modular monogram system - built to scale across social assets, wayfinding, outdoor activations (like a full swing-set), and a massive stage. The result was a brand expression that captured the momentum of the Under 30 community while remaining adaptable for future years.

The ForbesLive ecosystem covers 30+ events annually across a wide range of industries, and previously branding was as diverse as the topics themselves. In 2025, we underwent a branding overhaul that started with typographic refinement and then followed suit with in-person constants such as wayfinding totems, step & repeats and ribbons, and also across social to help ForbesLive feel as consistent as the Forbes brand. The final system resulted in a scalable, flexible design language that brings clarity and resonance to the entire ForbesLive ecosystem - making every event feel intentionally connected to the broader Forbes brand.